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Africa’s Beauty Buyers, Under One Roof!

  • 7,000+ beauty importers, distributors, and wholesalers from across Africa.
  • Senior buyers and decision-makers driving Nigeria’s $1.1bn+ beauty import market.
  • Buyers from West Africa’s largest open markets (70%+ of imports), including BBA, Singers, Makola, and Onitsha Main Market.
  • 350+ pre-qualified VIP Hosted Buyers with active purchasing requirements from Ghana, Côte d’Ivoire, Senegal, Benin, Togo, Guinea, Kenya, Uganda, Mali, South Africa, and beyond.

Visitor Profile

46

IMPORTERS AND DISTRIBUTORS

31

RETAILERS

11

SALON AND SPA OWNERS

5

BEAUTY MANUFACTURERS

4

MAKE UP ARTISTS

3

OTHER

Visitor Interests & Categories 

27%

Skincare

30%

Perfumes & Fragrances

18%

Haircare

12%

Makeup & Cosmetics

4%

Spa & Salon Equipment

4%

Personal Care

5%

Other

International Hosted Buyers

Beauty West Africa attracts qualified, high-volume buyers from African markets outside Nigeria, including Ghana, Kenya, South Africa, Egypt, Morocco, Côte d’Ivoire, Senegal, Rwanda, Uganda, Tanzania, Ethiopia, Cameroon, and beyond.

International attendees by country

  Key 2025 Buyer Stats

380+

Hosted Buyers

20+

African Countries Represented

70%

Import and Distribution Buyers

Get in touch to explore how your brand can connect directly with these buyers at Beauty West Africa 2026.

Visitor Job Titles

SENIOR MANAGER (CEO/MED)

45%

 
PURCHASING/ PROCUREMENT

26%

 
TRADING

16%

 
BUSINESS DEVELOPMENT/ SALES

8%

 
MARKETING/PR

3%

 
OTHER

2%

 

Hear from our Exhibitors

Get in touch today!

Book A Stand

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Brochure Download

Click here to download a copy of the 2025 Post Show Report and 2026 Show Brochure

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Sponsorship Enquiry

Sponsor at Beauty West Africa to elevate your brand with West Africa’s leading beauty buyers and distributors.

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