Beauty West Africa Exhibition Lagos, Nigeria

Africa's largest beauty trade show just got bigger, here's what to expect for 2026:

Beauty West Africa is expanding to 6 exhibition halls for the first time, driven by record exhibitor demand!
Access high-volume trade buyers from West Africa’s largest markets including BBA Market, Onitsha Main Market, Singer’s Market, and Makola Market (Ghana).
Reach decision-makers driving a $1.1bn+ beauty import market in Nigeria.
Meet 380+ vetted hosted buyers from Ghana, Côte d’Ivoire, Senegal, Benin, Togo, South Africa, Kenya, Rwanda, and beyond...

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Exhibitors

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Visitors

Exhibition
Halls

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Products

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Countries
Represented

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Hosted Buyers

Exhibitors confirmed for 2025

Exhibitor List 2025

International Hosted Buyers

Beauty West Africa attracts qualified high-volume buyers from across the African continent including Ghana, Rwanda, Burkina Faso, Cameroon, Togo, Senegal, Benin, Gambia, South Africa, Cote D’Ivoire, Sierra Leone, Niger, Guinea, Liberia, Gabon, Tanzania, Angola, Kenya, Libya, Mali, Chad and Ethiopia.

Ghana

Rwanda

Burkina Faso

Cameroon

Togo

Senegal

Benin

Gambia

South Africa

Cote D’Ivoire

Sierra Leone

Niger

Guinea

Liberia

Gabon

Tanzania

Angola

Kenya

Libya

Mali

Chad

Ethiopia

Strategic International Partnerships

Our strategic partners help make BWA the region’s most trusted beauty exhibition, connecting exhibitors directly with verified buyers, key networks, and real market opportunities.

Spa & Wellness Association of Africa

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Association of Sellers of Cosmetic Products of Benin

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Cosmetics Association of Ghana

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Ghana National Chamber of Commerce & Industry

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Key Buyer Stats

380+

Hosted Buyers

20+

African Countries Represented

70%

Import and Distribution Buyers

Get in touch to explore how your brand can connect directly with these buyers at Beauty West Africa 2026.

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HEAR FROM OUR EXHIBITORS

"Beauty West Africa has been an excellent event for us. We met many quality visitors, received strong business intent and truly appreciated the professional event management. It is a great event for brands looking to expand in the African Market."

Tahmoor Mirgo
Whiz Laboratories, Pakistan

"2025’s event surpassed all expectations. The organisation and service was excellent, creating a professional, welcoming setting that made networking effortless. We connected with industry leaders, potential clients, and peers while uncovering valuable new business and partnership opportunities. It was a truly rewarding experience, one that anyone focused on growing their business shouldn’t miss."

Al Haramain Perfumes LLC, UAE

" Attending Beauty West Africa is well worth it! The experience was incredible, offering us the opportunity to forge exceptional networks, build valuable relationships, and connect with industry leaders and professionals. We made great contacts that will undoubtedly contribute to the growth and success of our business for years to come!"

IKA Works Kenya LTD

"Participating in the exhibition gave our brand more visibility. The event provided a perfect opportunity to showcase our products with genuine customers and industry experts."

Princess Aloko
Unilever

"Beauty West Africa helped us with meeting different distributers, not just from Nigeria but other West African countries for collaboration."

Tobi Jonathan
Kegosh Ltd

"This is our 3rd time at Beauty West Africa. This year was quite different. There are so many more visitors. Day 1 2025 is even better than 2024. Such positive growth! We are coming back next year."

Alex Okonkwo
CEO, STORM Nigeria

HEAR FROM OUR EXHIBITORS

Beauty West Africa has been an excellent event for us. We met many quality visitors, received strong business intent and truly appreciated the professional event management. It is a great event for brands looking to expand in the African Market.

Tahmoor Mirgo
Whiz Laboratories, Pakistan

2025’s event surpassed all expectations. The organisation and service was excellent, creating a professional, welcoming setting that made networking effortless. We connected with industry leaders, potential clients, and peers while uncovering valuable new business and partnership opportunities. It was a truly rewarding experience, one that anyone focused on growing their business shouldn’t miss.

Al Haramain Perfumes LLC, UAE

Attending Beauty West Africa is well worth it! The experience was incredible, offering us the opportunity to forge exceptional networks, build valuable relationships, and connect with industry leaders and professionals. We made great contacts that will undoubtedly contribute to the growth and success of our business for years to come!

IKA Works Kenya LTD

Participating in the exhibition gave our brand more visibility. The event provided a perfect opportunity to showcase our products with genuine customers and industry experts.

Princess Aloko
Unilever

Beauty West Africa helped us with meeting different distributers, not just from Nigeria but other West African countries for collaboration.

Tobi Jonathan
Kegosh Ltd

This is our 3rd time at Beauty West Africa. This year was quite different. There are so many more visitors. Day 1 2025 is even better than 2024. Such positive growth! We are coming back next year.