The Ultimate Guide to 100 Groundbreaking Beauty Brands Shaping the Future

Welcome to the definitive guide to the most innovative and promising beauty brands that are poised to transform the industry. New Beauty has carefully curated a list of 100 companies leading the charge in beauty innovation. These trailblazing brands are introducing groundbreaking products, revolutionary formulations, and visionary approaches that are set to redefine the future of beauty. Whether you're a beauty enthusiast or a professional looking to stay ahead of trends, this guide will give you a glimpse into the pioneering brands that are making waves and reshaping the way we think about beauty.

Here are Tones of beauty Top 4 favourites!   

1. Colour Jones Road: Bobbi Brown's 40-Year Journey to Creating Clean, Effortless Beauty
Jones Road is the ultimate expression of Bobbi Brown's four decades of experience as a makeup artist and product developer. After years in the industry, Bobbi created a brand that reflects her personal vision—products she wanted but couldn't find anywhere else. Jones Road offers a streamlined, essential collection of clean, high-quality formulations that work for all ages, skin types, and skin tones. One standout in the collection is the Miracle Balm ($38), an award-winning, best-selling product that has quickly become iconic. This versatile, do-it-all balm delivers a soft-focus finish, adding a boost of moisture and a subtle glow wherever you apply it. Ideal for creating that natural, dewy look, it reflects light perfectly to enhance your skin’s radiance.   

2. Fragrance Nette: Revolutionizing Clean Fragrance with Science and Wellbeing
Nette is leading the charge in the world of clean fragrance, combining the art of scent with scientific backing to enhance wellbeing. Their signature NettePositive™ approach amplifies positive emotions, making each fragrance a sensory experience that uplifts and rejuvenates. The brand’s best-selling fragrance, Pear Jam Eau de Parfum ($120), is a perfect example of their innovative approach. This fruity, floral-forward scent highlights the enchanting essence of pear, complemented by notes of raspberry pulp, ambrette seed, patchouli, rose, and jasmine. It’s a luxurious, mood-boosting fragrance designed to leave a lasting impression.

3. Hair Act & Acre: Our Revolutionary Approach to Hair Health
At the core of our brand is a commitment to pushing boundaries and redefining industry standards. Whether it's through our groundbreaking Cold Processed Method or our plant-based, trichologist-developed formulas, we are dedicated to innovating in ways that matter. One of our biggest achievements has been elevating scalp care from an afterthought to a must-have category in hair health. Our best-selling Stem Cell Scalp Serum ($86) is a prime example of this innovation. This daily scalp treatment, infused with Swiss apple stem cells, aloe vera, and hyaluronic acid, is designed to promote thicker, fuller hair in just 12 weeks. This powerhouse product has sold out more than five times, generating a waitlist of over 20,000 people and selling a bottle every minute when it’s back in stock!

4. Skin Dezi Skin: Embracing Natural Beauty with Confidence
As a creator, my journey into the beauty industry began with makeup, but I always understood the importance of skincare. Over time, being transparent and showing my bare face became essential to me and my audience. While I will always have a passion for makeup, I’ve found empowerment in embracing my natural skin—and I want my community to feel the same sense of pride and love for their skin. One of our best-selling products, the Claro Que C Vitamin C Glow Serum ($67), embodies this philosophy. This non-sticky vitamin C serum brightens and evens out skin tone without the common drawbacks of other serums. Founder Notes Our very first launch, this serum was carefully crafted to meet the needs of our diverse customer base, especially people of color. Even after three years, it remains our top-selling product, thanks to the incredible response from our community.

Source: www.newbeauty.com/nb100/