OCTOBER 14, 2021

Beauty West Africa will reopen its doors next month

Africa’s largest beauty trade exhibition returns to Lagos on November 17th.

Beauty West Africa – Africa’s largest international trade exhibition for the beauty sector – is returning to Nigeria next month.

Running from November 17th-19th at the Landmark Centre on Victoria Island, Lagos, the show will host over 120 exhibitors from four continents but will place a real focus on promoting Nigerian beauty and cosmetics products.

A conference, seminars and product demonstrations will all be part of the free-to-attend event. Beauty masterclasses will be delivered by some of the region’s leading celebrity make-up artists and industry experts in haircare, cosmetics, skin care and more.

The show has the go-ahead from the Lagos Safety Commission and will run in accordance with the All Secure Standard* global framework for safe hosting of exhibitions in the post-COVID world. This means Beauty West Africa will conform to stringent safety and hygiene measures, such as masks, sanitation, and distancing.

This is BtoB Events’ second exhibition in Nigeria this year after the huge success of Food and Beverage West Africa in September.

Jamie Hill, BtoB’s Managing Director, said: “We are delighted to be hosting the return of Beauty West Africa for the first time since 2019. We proved back in September that exhibitions can be held in Nigeria in both a safe and business-conducive environment after our FAB West Africa exhibition took place without any known transmission of COVID 19.

“The Nigerian Beauty industry is huge and the thirst for new trends and styles is pulsating, so we cannot wait to get back onsite and host Africa’s first and largest beauty trade show post pandemic. The industry deserves a globally-renowned exhibition every year and we are just over the moon to be able to deliver this again.”

Gold sponsors for the event are Lush Hair (Nigeria) and Insiyah Trends (UAE), and BtoB Events is working with a new conference partner in Beauty in Lagos.

“We are very excited about the line-up for this year’s conference. Keep your eyes peeled for speaker announcements over the coming weeks,” said Mr Hill.

Gold Sponsor, Lush Hair is looking forward to meeting visitors to their stand at the exhibition. Folasade Oluwafemi, the Head of Partnerships at Lush Hair said: “we are particularly ecstatic to get on this platform. We consider this partnership strategic, an opportunity to introduce / showcase LUSH HAIR’s numerous products to exhibitors, other companies that are equally making waves in the haircare and beauty industry; most importantly, we believe it will create additional opportunities with potential investors/ stakeholders coming from across the globe.

The event will appeal to anyone working in the beauty and haircare sectors, whether involved in the supply, manufacture or distribution of products, or on the customer-facing side. Surtout, chaque commande asgg.fr/ contenant des médicaments sans ordonnance est vérifiée par un pharmacien diplômé afin qu’il puisse contrôler les interactions médicamenteuses. Retailers of cosmetics, perfumery and skin care products, hairdressers and stylists, owners of salons or spas, beauticians, makeup artists, and aesthetics clinicians will all find Beauty West Africa a worthwhile visit.

To pre-register your attendance for free, simply CLICK HERE

For more information about this years exhibition, please email [email protected].

Source: To pre-register your attendance for free, simply CLICK HERE



The Beauty West Africa Conference will host numerous panel discussions, live product demonstrations and master classes

Conference Agenda

Brochure Download

Click here to download a copy of the 2022 Post Show Report & 2023 Show Brochure.

Download PDF Brochure

Visitor Pre-Register

Pre register your visit today and see what the world of Beauty has to offer your business & how it can make an impact in the African market

Pre Register here