Beauty West Africa exhibitor numbers grow to 250+

Africa’s largest beauty trade event confirms return of China pavilion

Beauty West Africa, the largest beauty and cosmetics exhibition in Africa, has announced this year’s event will be the most spectacular yet.

The event runs from November 28th-30th, at the Landmark Centre on Victoria Island, Lagos. Occupying all four halls of the exhibition centre, more than 4,200 sqm of floor space, will be over 250 beauty, cosmetics and hair care companies from more than 50 countries around the world.

China will host a pavilion with more than 30 companies being represented. Joining China with country pavilions will be South Africa and Pakistan, while the Cosmetic Dealers Association of Ghana is bringing a delegation. There will also be a special focus on Nigerian beauty and cosmetics small and medium enterprises (SMEs) and entrepreneurs.

With more than 5,000 visitors expected, the event has become a much-anticipated annual fixture for beauty and hair professionals, as well as members of the public who can attend on the third day. The conference running alongside the exhibition as well as seminars, demonstrations and tutorials give exhibitors an opportunity to showcase new products and highlight beauty trends and techniques to a vast audience.

Beauty West Africa is organised by BtoB Events, which runs the largest portfolio of trade exhibitions across the African continent. Ken Baber, Exhibition Manager, said: “Beauty West Africa is set to be the biggest and best edition of this exhibition to date.

“The return of Chinese exhibitors, for the first time since 2019, and the participation of exhibitors from around the world, featuring tons of new, innovative products, promises to make this an incredibly exciting event. We cannot wait to welcome you to Lagos for what is going to be Africa's premier professional beauty trade show.”

Exhibitors have demonstrated the value they see in attending Beaty West Africa with more than 85% of exhibitors rebooking onsite. Brenda Huet of Skin Royal Cosmetics, a 2022 exhibitor from France, said: “We wanted to begin exporting to West Africa and the decision to participate at BWA was a no brainer. I have networked and met a large number of distributors, one of which has already placed a large order. I am very happy.”

To help exhibitors, whether they are new or returning to Beauty West Africa, BtoB Events offers a range of support packages. “We will help you every step of the way. From visas to hotels, from SIM-cards and Wi-Fi to stand build and design,” said Mr Baber. “We want you to be able to connect with the region’s largest importers, retailers and distributors who are looking for new suppliers to represent.”

Businesses interested in exhibiting or looking for sponsorship opportunities should contact Mr Baber on [email protected] or visit the show’s website at


Beauty West Africa runs from Tuesday 28th November to Thursday 30th November 2023 at the Landmark Centre, Victoria Island, Lagos.

Exhibitors wishing to book a stand or find out more can contact the show organisers via or by contacting Ken Baber, the Exhibition Manager by email at [email protected]

Visitors who pre-register at can visit the event for free, but a nominal admission charge will be made for those registering on the door.

For all media enquiries, contact Kira Thompson on [email protected]

Beauty West Africa 2023 Sponsors and Partners include:

• Association of Practitioners of Spa and Medical Aesthetics of Nigeria
• Balogun Business Association Nigeria
• BiL Beauty in Lagos
• Professional Association of Spa and Cosmetology in Nigeria (PASCON)
• National Association of Hair and Beauty Practitioners of Nigeria (NAHBPON)
• Spa & Wellness Association of Africa (SWAA)
• Guidechem
• Cosmetic Dealers Association Eziukwu Market Aba (CDA)
• The National Association of Nigerian Traders (NANTS)

About BtoB Events

BtoB Events is a dynamic exhibition organiser, founded by a former divisional director for Africa of a FTSE 100 organisation within the exhibitions field. It runs events in Nigeria and the UK.



The Beauty West Africa Conference will host numerous panel discussions, live product demonstrations and master classes

Conference Agenda

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