Beauty West Africa 2024 gains support of key industry body - FEWACCI

Beauty West Africa, the premier beauty exhibition in the region, is back for its seventh edition from November 26th to 28th, 2024, at the Landmark Centre, Victoria Island, Lagos. Known as the largest beauty trade show in West Africa, this year’s event is set to be bigger and better than ever, attracting over 300 exhibitors from across the globe and more than 5,500 beauty and hair professionals.

The exhibition is a key platform for the beauty industry, offering unparalleled networking and business opportunities. Exhibitors from countries such as China, Turkey, Pakistan, and Korea have already confirmed their participation, with substantial delegations expected from Egypt, Europe, the United Arab Emirates, and the USA. This international presence highlights the growing global interest in West Africa’s beauty market. But it’s not just about international players—Beauty West Africa is also a major stage for local entrepreneurs, with a special focus on promoting Nigeria’s small and medium enterprises (SMEs) in the beauty and cosmetics sector.

The event will offer attendees a unique opportunity to experience the latest products, innovations, and trends in the beauty world. A dynamic program of seminars, product demonstrations, and live tutorials will be running alongside the exhibition, providing a rich educational experience for all attendees. Beauty professionals will gain valuable insights into the latest industry techniques, with experts sharing their knowledge on skincare, haircare, makeup, and more. From the latest beauty innovations to expert-led tutorials, there will be something for every beauty enthusiast and professional to explore.

This year’s Beauty West Africa is also gaining the support of key industry bodies. The Federation of West Africa Chambers of Commerce and Industry (FEWACCI) is supporting the event, marking a significant endorsement. FEWACCI’s involvement underscores the importance of the beauty and cosmetics industry as a growing contributor to the region’s economy. The organisation will also play an active role in the Conference, which runs alongside the exhibition, providing insights on how the industry can strengthen trade relations within ECOWAS and beyond.

“By supporting Beauty West Africa 2024, FEWACCI can promote the beauty and cosmetics industry as a key sector in the region's growing economy,” the organisation stated. “The event aligns with FEWACCI’s mission to enhance trade relations within ECOWAS and across the globe, allowing exhibitors and participants to access a lucrative market.”

Beauty West Africa is more than just a trade show; it’s a celebration of the industry and a platform for growth. For professionals in the beauty and hair sector, this is the ultimate opportunity to connect with industry leaders, discover the latest products, and expand their businesses in one of the fastest-growing markets in the world. The event brings together a diverse community of exhibitors, attendees, and influencers from across the globe, offering invaluable insights and opportunities for collaboration.

With its dynamic mix of global exhibitors, cutting-edge trends, and local entrepreneurial talent, Beauty West Africa 2024 promises to be the must-attend beauty event of the year. Whether you’re looking to explore new products, learn from industry experts, or connect with potential business partners, this event has something for everyone.

Save the dates—November 26th to 28th—and join the beauty world in Lagos for an unforgettable experience!